Global Fishing Device Market Report 2025-Market Size and Competitive Landscape

The global Fishing Device industry covers a broad spectrum of tools and devices designed to support anglers in various environments, from freshwater lakes to deep-sea fishing. The product range includes traditional gear such as rods, reels, fishing lines, hooks, and nets, as well as modern innovations like electronic fish finders, underwater cameras, and motorized reels. These tools are essential not only for recreational fishing but also for professional and commercial purposes, where efficiency and performance play a decisive role. As fishing grows in popularity as both a sport and leisure activity, the sector is experiencing rapid development and transformation.

Market Size and Growth Trends

According to WENKH research, the global Fishing Device market reached 1,401 million USD in 2025, fueled by the expansion of outdoor recreation and rising consumer demand for high-performance products. Fishing is increasingly seen as a lifestyle activity rather than just a traditional pastime, attracting a wide and diverse user base worldwide. The integration of smart technologies—such as electronic sensors and lightweight carbon fiber materials—has enhanced fishing experiences and encouraged investment in advanced gear. Looking forward, the market is projected to expand at a compound annual growth rate (CAGR) of 5.74%, reaching 2,071 Million USD by 2032.

Competitive Landscape

The Fishing Device market remains highly competitive and fragmented, with both international leaders and regional manufacturers playing key roles. Major global players include Newell (Jarden Corporation), Globeride(Daiwa), Shimano, Rapala VMC Corporation, Weihai Guangwei Group, Dongmi Fishing, RYOBI, Pokee Fishing, Cabela＇s Inc., Eagle Claw, Humminbird, St. Croix Rods, Gamakatsu, Tica Fishing, DUEL(YO-ZURI), Tiemco, Preston Innovations, Beilun Haibo, AFTCO Mfg., O. Mustad & Son, Okuma Fishing, Barfilon Fishing, etc., among others. Together, the top five companies account for roughly 23% of market share, leaving significant opportunities for mid-sized and emerging firms. Each brand leverages different strengths, ranging from material innovation and precision engineering to brand heritage and global distribution networks.

Key Industry Players

Among the top competitors, Globeride (Daiwa) and Shimano stand out as long-established Japanese brands, well-regarded for continuous innovation and premium quality. Daiwa is recognized for its lightweight, high-strength rods and reels, while Shimano combines material science with precision machining to achieve durability and accuracy. Pure Fishing, with brands such as Abu Garcia and Berkley, dominates multiple market categories across recreational and competitive fishing. Johnson Outdoors, headquartered in the U.S., leads in fishing electronics, with products like Humminbird fish finders and Minn Kota trolling motors. Meanwhile, China’s Guangwei Group has expanded globally, leveraging cost efficiency and large-scale production capacity.

Regional Market Distribution

Asia - Pacific, accounting for 39% of the global passenger information system regional market share, is the largest regional market, driven by China, Japan, South Korea, and Southeast Asia. China, with a complete industrial chain and large - scale production, serves both domestic and global markets, strongly underpinning the Asia - Pacific’s leading position. Japan and Korea dominate high - end and smart passenger information system solutions. Meanwhile, Southeast Asia, leveraging abundant resources and strong development momentum in related infrastructure, experiences fast growth, jointly contributing to this nearly 40% market share.

Europe, led by Germany, France, and the UK, holds a 22% market share. It emphasizes premium quality and eco - friendly passenger information products, with sustainability emerging as a mainstream trend. Manufacturers in these countries focus on high - standard R & D and production, catering to the region’s demand for sophisticated, green - oriented systems, thus securing this over one - fifth market share.

North America, representing 32% of the market, is a stable and mature region. Characterized by demand for high - performance, multi - functional passenger information gear and strong brand loyalty, the US and Canada, as core markets, drive steady consumption. Established brands and users’ preference for advanced, all - in - one solutions keep this region’s market share firmly in the thirties percentage range.

Emerging regions such as Latin America (5% market share), the Middle East (2% market share), and Africa are still in early stages but show growth potential. Latin America, with a 5% slice, sees demand gradually rise, while the Middle East and Africa, taking 2%, get support from imports and tourism - driven demand. As infrastructure improves and awareness grows, these regions are poised to expand their small yet budding market shares.

Product Segmentation

Product segmentation reveals clear market dynamics. Rods and reels remain the core category, accounting for over 40% of the market as they directly influence efficiency and user experience. Fishing lines represent a steady segment, with diverse products suited for different conditions. Baits are the fastest-growing category, fueled by recreational fishing and synthetic bait innovations. Hooks occupy a smaller share but are evolving toward greater specialization. Supporting gear such as tackle boxes and accessories continues to enhance the overall fishing process and add value.

Application Segments

From an application perspective, freshwater fishing dominates due to broad accessibility and widespread participation in lakes, rivers, and reservoirs. However, saltwater fishing is expanding at a much faster pace, driven by the growth of marine tourism and rising demand for advanced, corrosion-resistant gear. Saltwater anglers, often more experienced or professional, typically invest in premium, high-performance equipment. This trend is expected to drive technological innovation and product diversification across the broader market.

Future Outlook

The global fishing device industry is projected to maintain a steady and resilient growth trajectory over the coming years, supported by continuous innovation, expanding outdoor participation, and evolving consumer lifestyles. Fishing is no longer just a recreational pastime but is increasingly embedded in broader leisure, tourism, and even wellness trends, attracting younger demographics and diversifying user groups. This shift has brought about higher expectations for product design, user experience, and environmental responsibility, encouraging companies to accelerate investment in both cutting-edge technology and sustainable practices.

The integration of smart technologies—including AI-powered fish finders, IoT-enabled monitoring systems, and lightweight yet durable materials—will significantly transform the fishing experience. These innovations not only improve efficiency but also enhance engagement for recreational users, who are seeking a more immersive and interactive fishing experience. At the same time, sustainable manufacturing practices, such as recyclable components, eco-friendly packaging, and reduced carbon footprints, are becoming central to brand positioning as consumers increasingly prioritize environmental responsibility.

While freshwater fishing is expected to remain the largest segment due to its accessibility and widespread global appeal, saltwater fishing is forecast to deliver the most dynamic growth. This is driven by the rapid expansion of marine tourism, sportfishing events, and the increasing demand for corrosion-resistant, high-performance gear. In addition, premium-grade equipment tailored to professional anglers and enthusiasts will likely serve as a key growth driver, encouraging further product specialization and diversification.

In this increasingly competitive environment, global leaders and regional challengers alike will need to focus on differentiation, brand storytelling, and consumer engagement strategies. Companies that can combine advanced technology, sustainability, and lifestyle-oriented marketing will gain a competitive edge. Strategic partnerships—such as collaborations with tourism operators, e-commerce platforms, and sustainability organizations—are also expected to play a crucial role in shaping the industry’s long-term development

The above data is from the market analysis report "Global Fishing Devices Market Competitors, Segment Types and Downstream Applications Research Report 2025" released by WENKH. WENKH is a global leading consulting brand for industry segments. We provide segmented market research reports, custom research, white papers and feasibility reports for all industries, focusing on market status and forecasts, competition analysis, market prospects analysis and market positioning. WENKH uses professional data and deep insights to help companies make decisions and promote win-win cooperation.