Global Print-on-Demand Software Market to Hit 3,601 Million USD in 2025, Driven by Personalization and Tech Integration

Print on Demand (PoD) software refers to a technology solution that facilitates the production of printed materials in a flexible and demand-driven manner. Typically used in the publishing and e-commerce industries, PoD software allows for the creation and printing of materials, such as books, merchandise, or promotional items, as orders are received. It eliminates the need for large upfront print runs and excess inventory, as items are produced on an as-needed basis. PoD software often integrates with online platforms, enabling users to customize and order printed products easily. This technology streamlines the printing process, reduces waste, and provides a cost-effective solution for businesses looking to offer personalized or niche products without the risks associated with traditional large-scale printing.

Market Dynamics: Dual Drivers of Demand and Industry Transformation

The global print-on-demand (PoD) software market is experiencing robust growth amid evolving consumer preferences and technological advancements, with its scale projected to reach USD 3.6 billion in 2025, according to a deep-dive analysis by WENKH Research. This market is poised for sustained expansion, expected to grow at a compound annual growth rate (CAGR) of 17.93% to hit USD 11.42 billion by 2032.

The growth trajectory of the PoD software market stems from the dual transformation of consumer demand and industrial environment. On the consumer front, the rising pursuit of personalized and emotionally resonant products has fueled demand for small-batch, customized printing services, eliminating the constraints of traditional mass production.

Industrially, multiple factors converge to propel market expansion. E-commerce platforms have lowered market entry barriers and operational costs, enabling businesses of all sizes to access on-demand printing capabilities. Integration of cutting-edge technologies such as AI and cloud computing has optimized production workflows, enhancing service efficiency and quality. Additionally, policy support for environmental protection and digital transformation has further solidified the market's growth foundation by promoting waste reduction and process digitization – core advantages of PoD technology that eliminate the need for large pre-prints and excessive inventory.

Competitive Landscape: Fragmented Market with Dominant Players

The global PoD software market features intense competition with a fragmented landscape. Key players include Printful, Teespring, SPOD(Spreadshirt), Gelato, Teelaunch, Apliiq, Amplifier, TeePublic, Gooten, Printify, T-Pop, JetPrint Fulfillment, CustomCat, Printed Mint, etc. The top five vendors collectively hold approximately 38% of the market share, indicating both concentration among leaders and room for niche players.

Notable market participants distinguish themselves through integrated service ecosystems:

Printful (U.S.): Offers on-demand printing and dropshipping across 435+ categories (apparel, accessories, home goods), integrating with major e-commerce platforms and providing 24/7 multilingual customer support.

Spring (U.S.): Focuses on social commerce, enabling creators to monetize influence via custom products (clothing, children's apparel) through integration with YouTube and TikTok.

SPOD (Spreadshirt) (Germany): Delivers one-stop custom product solutions, handling production, packaging, and global shipping without inventory requirements for merchants.

Gelato (Norway): Leverages a network of 130+ local production partners to fulfill orders domestically, reducing delivery time and carbon emissions while supporting global market expansion with zero upfront investment.

Teelaunch (U.S.): Supports 300+ product categories, integrates with Shopify and Etsy, and charges merchants only after sales, complemented by order tracking and customer service.

Regional Distribution: Mature Markets Lead, Asia Pacific Emerges

Regional market performance reflects varying stages of digital adoption and economic development:

North America: Dominates with a 40.9% market share in 2025, driven by established players (e.g., HP, Epson) with advanced R&D capabilities, high digital penetration, and mature industry ecosystems spanning software development to end-user applications.

Europe: Follows closely at 28.4%, featuring global enterprises like Heidelberg. The region emphasizes print quality, personalization, and sustainable technology, with strong demand for premium solutions.

Asia Pacific: Grows rapidly with a 22.1% share, fueled by digital economy expansion in China, Japan, and South Korea. International players and emerging local enterprises are both ramping up investments, making it a high-potential growth hub.

Latin America & MEA: Account for 3.5% and 5.1% respectively, in early development stages. Limited by economic factors and digital infrastructure, these regions are gradually attracting international attention but require further market cultivation.

Product Segmentation: Integrated and Standalone Solutions

Print-on-Demand (PoD) software is primarily divided into two distinct categories, each tailored to address specific market requirements and user scenarios. The first category, Integrated Software, is engineered for deep interoperability with an enterprise’s existing technological ecosystem—including ERP (Enterprise Resource Planning), CRM (Customer Relationship Management), and e-commerce platforms—through API (Application Programming Interface) connections. This integration enables seamless coordination across critical business processes, such as automated order management, real-time inventory synchronization, and end-to-end production workflow connectivity. Amid the global push for enterprise digital transformation, this segment has emerged as the fastest-growing in the PoD software market, as it directly caters to the scalable operational needs of large enterprises, particularly those in manufacturing and retail chain sectors that demand unified, efficient process oversight.

The second category, Standalone Software, is defined by its lightweight architecture and plug-and-play functionality, eliminating the need for reliance on external business systems. It delivers core PoD capabilities such as print task management, user access control, and multi-device printing connectivity, all through a self-contained platform that requires minimal setup. Due to its low entry barrier—both in terms of implementation complexity and cost—Standalone Software currently holds the largest share of the existing PoD software market. It is particularly well-suited for small and medium-sized enterprises (SMEs), independent design studios, and users with ad-hoc printing needs, as it provides flexible, on-demand functionality without the requirement for extensive system integration or dedicated IT support.

Application Analysis: Enterprise Demand Dominates, Personal Segment Accelerates

The global Print-on-Demand (PoD) software market caters to two core user groups—enterprises and individuals—each exhibiting distinct growth trajectories that shape the market’s overall expansion. On the enterprise front, this segment currently stands as the largest application area of PoD software, serving a diverse range of business needs across industries. E-commerce brands rely on it to enable on-demand production of custom products and streamline global shipping logistics, eliminating the burden of excess inventory; publishers leverage it for short-run printing of books and personalized publications, reducing the costs and risks associated with traditional large-scale printing; and small and medium-sized enterprises (SMEs) use it to create custom marketing materials and office merchandise, enhancing brand flexibility without heavy upfront investment. Ultimately, enterprise adoption of PoD software delivers critical value through supply chain optimization, operational efficiency gains, and the ability to quickly respond to market demand shifts.

In contrast, the personal application segment of PoD software is emerging as the fastest-growing area, fueled by the rapid rise of social commerce and the booming creator economy. For content creators, influencers, and independent designers, PoD platforms serve as a low-barrier gateway to monetization: they can design and sell custom products—from apparel and home decor to accessories—without managing production, inventory, or shipping. For individual consumers, the software meets a growing desire for personalized items, enabling the creation of one-of-a-kind gifts, custom photo albums, and unique everyday products that reflect personal tastes. This dual appeal—empowering lightweight entrepreneurship for creators and enabling tailored consumption for individuals—has driven the personal segment’s accelerated growth, positioning it as a key driver of the PoD software market’s future expansion.

The above data is from the market analysis report "Global Print On Demand Software Market Size, Competition Landscape and Supply Chain Research Report 2025" released by WENKH. WENKH is a global leading consulting brand for industry segments. We provide segmented market research reports, custom research, white papers and feasibility reports for all industries, focusing on market status and forecasts, competition analysis, market prospects analysis and market positioning. WENKH uses professional data and deep insights to help companies make decisions and promote win-win cooperation.