Global Fresh Pet Food Size Expected to Reach USD 2085 Million by 2025

Fresh pet food refers to a category of pet nutrition that emphasizes the use of high-quality, minimally processed ingredients to create meals for dogs and cats. Unlike traditional commercial pet foods that are often heavily processed and contain preservatives, fresh pet food is made with ingredients that are closer to their natural state. These recipes typically include fresh meats, vegetables, and sometimes grains or other supplements, aiming to provide a more wholesome and nutritionally balanced diet for pets. Fresh pet food can be found in various forms, including refrigerated or frozen meals, and it has gained popularity among pet owners seeking to offer their furry companions a diet that mirrors the principles of fresh, whole foods and minimizes the use of artificial additives. The concept aligns with the growing trend of pet owners prioritizing the health and well-being of their pets through premium and carefully curated nutritional options.

Fresh Pet Food Market Size and Future Growth Trend Forecast

According to WENKH's in-depth research and analysis, the global fresh pet food market is projected to reach 2,085.23 Million USD in 2025. Defined by its use of high-quality, minimally processed ingredients, fresh pet food is increasingly favored by pet owners seeking healthier, more natural diets for dogs and cats. Unlike conventional dry kibble or canned products, fresh formulations often feature fresh meats, vegetables, and supplements, preserved through refrigeration or freezing. This shift reflects a broader trend where pets are considered family members, driving demand for premium, health-oriented nutrition. Looking forward, the market is forecasted to expand at a CAGR of 17.34%, reaching 6,386.70 Million USD by 2032.

Competition Landscape of Major Players in the Global Fresh Pet Food Market

According to WENKH's in-depth research and analysis, the global market is highly consolidated, with the top five players accounting for about 80% of share. Key players include:

Freshpet (USA) – A pioneer in refrigerated fresh pet food, distributed through major retailers, pet stores, and vet clinics. Freshpet leverages cold-chain logistics and branded refrigeration units to differentiate itself from traditional dry and canned products.

JustFoodForDogs (USA) – Focused on canine nutrition with daily meals, prescription diets, and customized plans. Distribution includes owned kitchens, retail stores, veterinary partnerships, and online ordering.

NomNomNow (USA) – Offers customized fresh meals for cats and dogs, formulated by veterinarians and nutritionists, delivered directly via subscription and cold-chain logistics.

The Farmer’s Dog (USA) – Specializes in human-grade, customized dog meals with an emphasis on nutrition, freshness, and convenience, appealing to premium-conscious owners.

Other competitors include The Farmer＇s Dog, Ollie, PetPlate, Market Fresh Pet Foods, A Pup Above(Grocery Pup), Evermore, Xiaoxianliang, etc.

Global Fresh Pet Food Market Regional Distribution

According to WENKH's in-depth research and analysis, the regional competition landscape of Fresh Pet Food varies significantly.

North America: Holds the largest share, driven by high pet ownership, premium spending, and strong cold-chain infrastructure. Market leaders like Freshpet and The Farmer’s Dog originated here and continue to dominate.

Europe: A mature market with strict quality standards. Countries like Germany, Italy, and the UK drive demand, supported by expanding production bases and distribution partnerships.

Asia-Pacific: The fastest-growing region, with China, Japan, and South Korea leading growth. Rising middle-class pet ownership and willingness to pay for premium nutrition accelerate fresh pet food adoption.

Middle East & Africa: An emerging market with demand concentrated in wealthier nations such as the UAE and Saudi Arabia. Growth is constrained by underdeveloped cold-chain infrastructure.

Latin America: Countries like Brazil and Mexico show steady growth as awareness increases and retail networks expand.

Analysis of Fresh Pet Food Product Type and Downstream Application

According to WENKH research, the fresh pet food market can be broadly divided into two main product categories: fresh food for dogs and fresh food for cats.

Fresh food for dogs remains the largest segment, supported by a sizable dog-owning population and diverse consumer needs across breeds, sizes, and activity levels. These products typically combine proteins such as beef or chicken with vegetables and grains, offering balanced nutrition.

And the fresh food for cats represents the fastest-growing category, fueled by the rising popularity of cats—particularly among younger, urban consumers. With growing emphasis on feline health, owners are increasingly willing to pay a premium for high-protein, nutrient-dense, and tailored diets that enhance well-being and longevity.

On the distribution side, fresh pet food is reaching consumers through a mix of traditional and emerging channels. Supermarkets and hypermarkets currently dominate sales due to their scale, accessibility, and one-stop convenience. However, pet specialty stores and veterinary clinics are expanding rapidly, leveraging expert guidance, personalized recommendations, and integrated health services to strengthen consumer trust.

Convenience stores complement these outlets with smaller pack sizes for quick purchases, while e-commerce and community retail platforms are emerging as flexible, direct-to-consumer models, supported by cold-chain logistics and subscription-based delivery. Although supermarkets remain the largest channel by volume, specialty and veterinary distribution is expected to capture increasing market share as awareness of pet health and nutrition continues to rise.

The above data is from the market analysis report "Global Fresh Pet Food Market Competitors, Segment Types and Downstream Applications Research Report 2025" released by WENKH. WENKH is a global leading consulting brand for industry segments. We provide segmented market research reports, custom research, white papers and feasibility reports for all industries, focusing on market status and forecasts, competition analysis, market prospects analysis and market positioning. WENKH uses professional data and deep insights to help companies make decisions and promote win-win cooperation.